The true definition of content marketing is creating and sharing valuable content to attract and convert prospects into customers, and customers into repeat buyers. There is a very strong connection between the type of content companies share and what they sell; in other words, it is teaching people so that they know, like, and trust you enough to do business with you. All means of media communication like blogs, podcasts, video, and social media sites are used by content marketing as a vehicle, as a tool. Writing magnetic headlines, persuasive landing pages, and conversion-driven emails, all these are used for content marketing.
Content marketing is a comprehensive strategy and is a conversation with your target audience. Consistent, high-quality content is the key. If your company is creating content that targets potential customers, you are making a short cut for the distance between those people and your products, making it all the more likely they’ll make a purchase later on. Through the publication and distribution of authentic, informative marketing assets like blogs, videos, white papers or infographics, you multiply digital touchpoints across every stage of the buyer journey. If someone has a question, they come to you.
There would be nothing to market without content. Creating content is how you execute on great ideas and bring them to life for your audience. The key to great content marketing, however, is to deploy assets that are multidimensional and repurposable. A white paper today may serve as a fine series of thematic blog posts tomorrow –the information is already there, you just need the aptitude to repackage and redeploy it for a new strategic goal.
High-quality content, created and added to websites on a consistent basis gives the traffic needed to build a following of interested prospects, and convert these leads into more sales. Without a schedule of high-quality content and a strategy to market it, companies risk losing its prospects’ attention to more engaging competitors. Extratik knows it all! In every sense of the word, we are proud to consider “Your Success Our Growth”!
Development of a Long-Term Content Marketing Strategy and Schedule – We’ll start by analyzing your current content marketing and SEO approach, including your website, blog, and email campaigns. Then, with your unique needs in mind, we’ll create a detailed, long-term schedule and strategy to give your prospects a stream of fresh, relevant content so you can gradually build authority in your niche. We will show you how to tie online content to your email marketing efforts for optimal results. We will also show you how to spur up engagement on social media around your posts, and repurpose the content from your blog across every social channel that is relevant to your vertical.
Launching an Email Marketing Campaign to Build a List of Prospects – We’ll craft a series of messages to send to your email subscribers. Each email we write will be designed to build your prospects’ trust and gradually persuade them to do business with you over time. We will ensure your email campaign includes high-quality content that draws the reader to your website and show how best to obtain contact information for qualified leads.
Ongoing Content Creation – We will move from the planning stage to putting your long-term content marketing strategy into action. Our writers will create top-quality content for you that will then be optimized and launched, according to your publishing schedule. Then, after we review and optimize each piece of new content, we’ll publish it on your website, on an authoritative industry website, or use it in an email campaign so you can engage customers and prospects.
- Extratik’s team targets people, not search engines – Many online content marketers focus on SEO techniques while completely ignoring the other critical facets of content marketing: target audiences. Today, relevant content is king, not the awkward placement of dozens of keywords. Our content marketing team understands traffic is useless if that traffic isn’t engaging, so our team focuses on creating and distributing relevant content that engages prospects who are the most qualified leads.
- Extratik employs a large team with a wide range of knowledge, experiences, and marketing styles – Our content marketing team represents a broad group of specialists. That means we have the tools we need to market whatever type of content you desire, and to do so in a writing style that matches your company’s unique voice. We also are likely to have experts on our team who have experience in your industry or niche. We have a breadth of connections in the online publishing industry for potential guest posts on high-authority sites.
- Extratik offers continuous rewrites or substitutions until you’re 100% satisfied with every piece of content we plan to distribute – We believe that when you communicate with customers, the quality of those communications are paramount. If we create something you aren’t completely happy with, we’ll be glad to rework it for you.