What a difference SEM makes with Extratik!
In the competitive market, it’s critical to grab attention of visitors right away and convey the unique value you can offer. We create everything from scratch, giving you complete flexibility over the end product with a distinctive, engaging look. Our SEM techniques work great on every platform – When someone visits your site for the first time, you can’t afford to make a bad impression. That’s why we make the experience awesome no matter where a visitor comes from. Our SEM techniques are responsive and mobile-friendly, creating pleasant experience on PCs, tablets, and mobile phones.
Your Success Our Growth!
The impetus of Search Engine Marketing or SEM is taking the steps to increase relevant traffic to your website, through higher rankings on search engines. Traditional SEM is made up of two processes: “organic” search engine optimization (SEO) and pay-per-click advertising (PPC) (or cost-per-click (CPC)). However, the field of SEM has changed and expanded.
- Organic search (SEO): When you enter a keyword or phrase into a search engine like Google or any other serach engine, the organic results are displayed in the main body of the page. When your prospects search for information about your products and services, you want to rank highly in search engine results. By “optimizing” your site, you can improve your ranking for important search terms and phrases (“keywords”). You can also improve your rank by getting other important sites to link to yours.
- Paid search (SEM) enables you to buy listings in the “sponsored” area of a search engine. There are a variety of paid search programs, but the most common is called pay-per-click (PPC), meaning you only pay for a listing when a prospect clicks your ad.
SEM & Extratik; We certainly do it better than anyone else! Extratik grows your success with;
Industry Market Research – Online Market Industry Research and Analysis – Determining “competition,” site legitimacy landscape, looking into what your competitors doing online. This analysis will also consider your target markets online and help determine your online marketing campaign objectives, such as page views, sign ups, downloads, etc.
Key Phrase Research – Determining the most searched and best long-term keyword strategy – This will determine what your customers are searching for and what phrases companies like yours are using on their sites. By determining this we can focus on phrases that not only bring in qualified traffic but also are often overlooked by the competition. This research is the base for all other search-engine-marketing efforts.
Competitor Research – Online Market In-depth Competitor Research – Analyzing your competitor’s Design, Content, and Links for organic optimization viability, usability, and other online marketing savvy. This data will tell you your competitor’s strengths and weaknesses. Solution will take a closer, more in-depth look at what certain competitors are doing in the social media space.
Complete Site Audit – A thorough SEM analysis of your existing site, including a detailed break-down of what is going right and wrong on your website from a SEM standpoint. This can be used as a basis for your overall organic optimization services and general web marketing plan. The site audit includes: Key phrase Research, Web Site Design & Content Analysis, Link Analysis, Search Engine Strategy Recommendations, and Summary.
Link Bait Strategy – Link popularity is an essential part of organic optimization services. Websites must create content worth linking and then promote that content to encourage linking. Solution can help brainstorm and create a link bait campaign that will establish your website as an industry leader and generate the incoming links needed to do well in organic search listings.