Smart E-mail Marketing viewed as one of the fundamentals components for today’s digital business market, Email marketing is the main way of communication and engagement between companies in the current digital age. And, while sending emails still takes the essential part of our focus, making sure that the recipient on the other side received the email effectively is one of the priorities to the sender as well.
So, sending an email to a recipient doesn’t ensure that this email won’t get lost in the pile of un-read emails in your contact’s inbox. Therefore; there’re many ways to guarantee your email will be well received, starting by making your emails “efficient” and “smart”.
Provided by Extratik; one of the leading rising companies in Turkey’s digital market, Zoho campaigns enable you to send customized emailed that are well contented, fast time delivery, catchy and interactive and personalized to the recipient you’re dealing with, plus its very relatable, to make sure that your receiver on the other hand will get exactly what you need to deliver from your email.
This article will show you some of the ways Zoho Campaigns can you’re your business life easier and more efficient, and how you can turn preform smart email marketing; which for sure will help you ease your communication with your business partners as well as helping your business grow.
Writing different versions of your email to review them is absolutely a common thing; some people even would like to run experimental tests to see which version of your email is the best to send. But, before doing that, you need to ask yourself a couple of questions:
- What are the reasons you’re running this test on your emails?
- On what variables are you doing your comparison?
- What are your end goals, on what are you basing your comparison?
A/B testing is an ideal approach to discover which version of your emails has the most impact on your crowd. Sometimes people get A/B testing incorrectly by not running a test at all before sending an email, which is highly required. Instead, they run an imperfect test, comparing the wrong qualities of an email. It’s important not to forget that A and B are versions need to be differentiated by the same qualities and relevant variables, that’s the only way to get an accurate result.
With Zoho campaigns A/B testing, you’re able to run a complete efficient test with all the data you want right in front of your eyes being controlled by you. You’ll be able to test your emails based on different qualities and criteria you’ll choose by yourself, like (email content, sender address and subject line).
Knowing when a recipient is most active to send your emails
Would you like your recipient to read every email you send instantly?
It sounds like magic, but it’s actually not. It’s just statistics. Knowing the time that your recipient is most active in will help you deliver more noticeable emails.
Your contacts have probably subscribed to many brands that will fill his email inbox, that’s when time calibration will play the biggest role to differ you from others; to choose the time when you email will appear in your recipient inbox.
“Send time optimization” in Zoho campaign is your savior in this matter, making sure that your emails will reach your contacts on your mailing list when they’re most active. Although, it gives you the ability to personalize the time your emails are to be send, based on each recipient’s timing.
Guarding your domain liability reputation with email splitting
Sending a bulk of email to your contacts is not a problem, what might cause a problem is bad management to that bulk of emails from the sender side. It’s very risky on the sender reputation to have a very bulky email sending.
The reason of that risk is, sending too emails in the same time will make your domain look like an inauthentic spam and can get your server strained as well. But, there’s actually a good way to prevent this from happening, split the huge email umbers into smaller groups of emails, every small group of emails is to be sent separately at a periodic chosen time by the sender.
The “Batch send” option in Zoho campaigns is designed for this matter, it will help you separate your mailing list into many small groups as well as defining the time period for sending emails to each group. It will also give you the space to observe the efficiency of your emails on your recipients to modify it.
Managing unsubscribes, spam complaints and of bounces
There are three main measures that can affect the whole performance of your mailing campaign as well as the health of your mailing list; (unsubscribes, bounces and spam complaints), those three terms are very crucial to your domain.
Why are those three terms important to you as a sender?
- A high bounce rate can indicate the bad health and unreliability of your mailing list.
- Unsubscribing can mean many things like (the brand is irrelevant- spam experience- change of interest of the audience), but it definitely won’t give you a good reputation
- Marking your brand emails as a spam
Those three metrics are essential for smooth email delivery. With automatic handling of bounces (soft and hard bounces), unsubscribes, and spam complaints by Zoho campaign; you’re worry free from managing those issues, as it automatically manages it in every email campaign.
Previewing your email and seeing them the way your recipient would see them
Previewing your emails before sending them is the same as a picture of a product; it helps the customer expect what is coming. Therefore, previewing emails before sending them not only help you prevent mistakes, but you will see how your recipients will see your email in their inbox. Which will help you deliver emails across many email groups and limit human errors.
Zoho campaigns provides “Email preview” that enable you to send test emails to yourself before sending them to your mailing list.