Zoho is be well-known for its best selling CRM application and they offer a variety of cloud software in their platform. Zoho very well knows that for continued growth, they must continue to provide value across their entire suite of services and all stages of the marketing funnel. Part of that value relies on creating a great first impression so that the company can convert prospects into leads, and nurture those leads to a sale.
As far as a true definiton is concerned, lead management is an important business process that combines tools with techniques to enable effective leads generation, management and tracking of new sales opportunities. Indeed a powerful solution it is to automate and enhance the most inconsistent, disorganized and error-prone processes involved in acquiring and tracking leads through their entire life-cycle.
In every sense of the word, leads are considered as raw details of company, person or business opportunity in Zoho CRM. Very important it is having the right process and tools in place to make sure these are properly guided towards the most likely result of sales planning. That’s why businesses consider Lead management as one of the important activities in their organization-wide sales & marketing process.